Unreal model cars, sold like real cars.
Unreal model cars, sold like real cars.
Unreal model cars, sold like real cars.
Unreal model cars,
sold like real cars.
Insight
Insight
Most brick-built model cars, unsurprisingly, look like models built
out of bricks. However, the new Mattel Brick Shop Hot Wheels model cars, actually look like real cars.
Most brick-built model cars, unsurprisingly, look like models built out of bricks. However, the new Mattel Brick Shop Hot Wheels model cars, actually look like real cars.
Idea
Idea
Since they look so much like real cars, let’s sell them like real cars.
We put listings of the model cars up on carsales.com.au, Australia’s number 1 car market place. We photographed them like real cars, had real write ups, did real car reviews and even had a real racing legend custom build one, and listed it on carsales.com.au too.
Since they look so much like real cars, let’s sell them like real cars. We put listings of the model cars up on carsales.com.au, Australia’s number 1 car market place. We photographed them like real cars, had real write ups, did real car reviews and even had a real racing legend custom build one, and listed it on carsales.com.au too.
Results
Results
18
SECONDS
18
SECONDS
First model sold in
75x
MORE VIEWS
75x
MORE VIEWS
than a standard listing
30%
INCREASE
30%
INCREASE
in new customers
34
MILLION
34
MILLION
in earned reach
#1
CONSTRUCTION TOY
#1
CONSTRUCTION TOY
in Australia at launch
18 SECONDS
First model sold in
#1
CONSTRUCTION
TOY
in Australia at launch
75x MORE
VIEWS
than a standard listing
30% INCREASE
in new customers
34 MILLION
in earned reach
We photographed them like real cars,
using real car photographers.
We photographed them like real cars,
using real car photographers.
We reviewed them like real cars,
using real car reviewers.
We reviewed them like real cars,
using real car reviewers.
And we listed them like real cars,
with real write ups.
And we listed them like real cars,
with real write ups.
Racing legend, Craig Lowndes
Racing legend, Craig Lowndes
Lowndes custom built one of the Mercedes models we listed on carsales.com.au
as part of the campaign. It sold within 18 seconds.
Lowdes custom built one of the Mercedes models we listed on carsales.com.au as part of the campaign.
It sold within 18 seconds.
